Why Did Missing Children Start Showing Up on Milk Cartons?

These days we think of milk cartons as the sole product that displayed missing children, but dairies were far from alone in their advocacy. Missing children appeared on pizza boxes, grocery bags, and junk mail envelopes alongside the question, ?Have you seen me?? The milk carton campaign was probably the most visible aspect of the movement?by 1985, 700 of the nation?s 1,800 independent dairies had adopted the practice. Though a few informants told police they recognized a child from a gallon of milk, there is no data on how many children were saved by the milk cartons.

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